HealthMark intends to implement the following sales promotion programs within the next year:

1.	Establish four new fishbowl business card drop stations per month.
	
2.	Conduct a conversion promotion during the two low-volume seasons: early winter and late summer.  This conversion promotion will offer clients sporadically using HealthMark personal training services a substantial one-time discount of 20% on converting their current participation level to a regular (one or more sessions per week arrangement) for a minimum of six months.  This 20% discount will be deducted from the usual price of an occasional session each and every session during the six month period.